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Situation:

SUNY Purchase is best known for its School of Arts; however, the college offers many more degrees and programs. The goal was to make prospective students aware of all that SUNY Purchase has to offer.

Action:

SGW developed a direct mail program to reach those prospects whom had been accepted at Purchase, as well as other colleges and universities, but whom had not yet decided on which school they would attend. The direct mail pieces incorporated the stories of real students and their quotes about the Purchase experience. SGW developed intriguing pieces that would get the students to stop and read the information. The first was a pop-up hexagon piece, followed by a foldout self-mailer.

Results:

The pieces were so exciting to the students that they were using social media to chat about them. Moreover, Purchase College exceeded its enrollment target by 90 students.